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Real Estate and Social Media – Can They Work Together?

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Real Estate and Social Media – Can They Work Together? Nobody wants to get spammed with dozens of listings every single day but there is a good balance between social media and real estate marketing. When it comes to selling real estate, and even your own home, utilizing the power of the Internet can really

Do Sexy Agents Get Higher Prices for Homes?

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They shouldn’t, but they probably do and according to a recent poll by Applied Financial Economics, “more attractive agents get higher prices for homes, whether they are the listing agent or the selling agent.” We, as a society, have a stigma with people we deem attractive, thinking they’re going to be good at whatever they

A Great Event for an Open House

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Let’s be honest, the goal of an open house is not necessarily to sell the property, but to gain new buyers for the agent.  I recently spoke to an agent in the Washington DC area about way she was doing open houses in certain neighborhoods. This would work perfect for the Pelican Landing community since

Open Floor Plans Desired by Today’s Buyers

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Open Floor Plans Desired by Today’s Buyers If you have looked at any model showrooms or model homes nowadays you can see a trend happening in new construction; an open floor plan. Some things are now missing as well such as a formal living room or the once popular two-story family room. “Today’s new homes

Don’t Trust Online Real Estate Values

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Don’t Trust Online Real Estate Values The Internet is now chalked full of  real estate websites especially from the big guys, Zillow, Trulia and Realtor.com. They are literally covering the front page of most Google searches, so how is the typical homeowners supposed to know whom to trust? One site may have a value of

Behavior-Based Real Estate Selling? Can it be used for Good?

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Behavior-Based Real Estate Selling? Can it be used for Good? RealtyTimes always has interesting information from agents, buyers and sellers. One of their latest articles talks about the truth in behavioral selling. Author Dirk Zeller gives to his opinion on three truths to behavior selling; what do you think? People tend to buy from salespeople
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